More measurability and less waste: the keys to driving better returns on marketing spend beyond the lockdown More measurability and less waste: the keys to driving better returns on marketing spend beyond the lockdown Nicolene Scott2020-09-30T04:54:51+00:00 More measurability and less waste: the keys to driving better returns More measurability and less waste: the keys to driving better returns on marketing spend beyond the lockdownNicolene Scott2020-09-30T04:54:51+00:00