- To increase leads for call centre.
- Audited and restructured existing Google Search account.
- Identified the products that delivered the best cost per lead (CPL) and structured our budget and bidding strategy accordingly.
- Ran Dynamic Search Ads that populate via a feed from the website to ensure the most relevant product is shown to people based on their behaviour.
- Applied remarketing lists for search. For example, we applied a list of people that viewed a specific product but didn’t request a call-back.
- September 2018 vs. August 2018
LIFT IN NEW USERS
INCREASE IN CONVERSIONS
DECREASE IN BOUNCE RATE