- To grow the retailer’s customer base & improve online sales through Facebook advertising.
- Ran separate brand awareness campaign optimized for reach to attract new people into the sales funnel & excluded existing customers from this campaign to avoid duplication.
- Then retargeted those that engaged with our ads but hadn’t converted with conversion optimised ads.
- Ran Facebook Dynamic Ads & set up a Catalog Feed with Product Sets reflecting the product categories on the website.
- Applied Offer Overlays to promote the limited time deals / discounts.
- Set up Instant Experiences for the best performing products & linked them to website conversions campaign.
- The catalog campaign (dynamic ads) contributed 62% of the lift in revenue and 51% of new user registrations on the site.
- With only 48% more spend in September 2018 compared to August 2018, the Facebook campaigns achieved:
LIFT IN NEW USER REGISTRATIONS
INCREASE IN TRANSACTIONS
INCREASE IN REVENUE