Business Day TV

The Big Small Business Show: Using data to track your clients

Unpacking how to track the buying journey. Why did people buy from you? Was it the video, the flyer, the billboard? You can track it.

Host: Michael Avery

3 July 2020 – with Grant Lapping

Grant Lapping is managing director at DataCore Media, which helps organisations to drive better results from their digital marketing investments by unlocking the full potential of campaign performance data.