Business Day TV

The Big Small Business Show: Getting to know Google

To have a successful online business, the Google Tag Manager (GTM) has to be correctly implemented across all web pages. Grant Lapping, MD: DataCore Media unpacks what this means.

Host: Michael Avery

26 June 2020 – with Grant Lapping

Part 1

Part 2

Grant Lapping is managing director at DataCore Media, which helps organisations to drive better results from their digital marketing investments by unlocking the full potential of campaign performance data.