Brands need to reposition as customers form new, more digital habits
Listen to the radio discussion with Grant Lapping from DataCore Media and Benito Vergotine on his show, The Honest Truth, from Smile 90,4FM.
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More measurability and less waste: the keys to driving better returns on marketing spend beyond the lockdown
More measurability and less waste: the keys to driving better returns on marketing spend beyond the lockdown As we gradually ease out of months of economic lockdown, South African businesses face a
Five common mistakes marketers make in attributing conversions Marketers know that a customer’s journey from their first exposure to the brand to a conversion event will generally involve a number of touchpoints
The new, global work-from-home normal could open new opportunities to tackle unemployment With South Africa’s unemployment rate at above 30% for Q1 2020 – and more than half of the youth estimated