Brands need to reposition as customers form new, more digital habits
Listen to the radio discussion with Grant Lapping from DataCore Media and Benito Vergotine on his show, The Honest Truth, from Smile 90,4FM.
Grant Lapping is managing director at DataCore Media, which helps organisations to drive better results from their digital marketing investments by unlocking the full potential of campaign performance data.
Click To Read Article On
Digital marketing agencies need to tap into offline data to elevate performance for their clients
Digital marketing agencies need to tap into offline data to elevate performance for their clients Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad
Running a marketing campaign in the midst of a crisis: Q&A with Grant Lapping
Running a marketing campaign in the midst of a crisis: Q&A with Grant Lapping Marketing a brand during a crisis can be very tricky. This is because brands are fragile and only some can
4 steps to transforming a small business into a company of substance
4 steps to transforming a small business into a company of substance Many entrepreneurs start a business with the dream of scaling it, sustaining it and building it into an asset that